Vicky comes from a brand and design background - shaped by years in UK agencies and global retail brands. Jayson brings strategy, operations, and storytelling, having built and grown hospitality and lifestyle brands from the inside.

Different backgrounds, but one shared belief: good brands need a clear strategy behind them.

We started Kind & Wild after seeing the same problem again and again: great products held back by brands that weren’t doing them justice. Whether founders had done it themselves or worked with freelancers or agencies, they still struggled to explain what made them different.

Kind & Wild is our answer to that: a studio built to give founders the creative firepower their products deserve.